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Game theory
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Vertriebsweg
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16
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109
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109
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24
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14
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12
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10
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10
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9
Yao, James
7
Zhu, Dan
7
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6
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6
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5
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5
Hsu, Jeffrey
5
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4
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4
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4
Yeh, Robert
4
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4
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4
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3
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3
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2
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1
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Journal of retailing and consumer services
22
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10
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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1
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ECONIS (ZBW)
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31
E-tailer's return policy, consumer's perception of return policy fairness and purchase intention
Pei, Zhi
;
Paswan, Audhesh
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 249-257
Persistent link: https://www.econbiz.de/10010348761
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32
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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33
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
34
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
35
A manufacturer distribution issue : how to manage an online and a traditional retailer
Amrouche, Nawel
;
Yan, Ruiliang
-
2016
Persistent link: https://www.econbiz.de/10011547153
Saved in:
36
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
37
Health creates wealth? : the use of nutrition claims and firm financial performance
Cao, Zixia
;
Yan, Ruiliang
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 58-75
Persistent link: https://www.econbiz.de/10011506040
Saved in:
38
The profit benefits of bundle pricing of complementary products
Yan, Ruiliang
;
Bandyopadhyay, Subir
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 355-361
Persistent link: https://www.econbiz.de/10009232566
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39
Franchisor-franchisee supply chain cooperation : sharing of demand forecast information in high-tech industries
Yan, Ruiliang
;
Wang, Kai-yu
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1164-1173
Persistent link: https://www.econbiz.de/10009683351
Saved in:
40
A relative comparison of leading supply chain management software packages
Wang, Zhongxian
;
Yan, Ruiliang
;
Hollister, Kimberly Killmer
- In:
International journal of information systems and supply …
2
(
2009
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003831178
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