that the primary reason for engaging in accounting outsourcing was to gain quality accounting service from the experts …Purpose – The purpose of this paper is to provide evidence of accounting outsourcing practices in Malaysia and the …. Research limitations/implications – The identification the control strategies in the accounting outsourcing process is useful …

limitations inherent in the current standard accounting practice. It goes on to examine the possibility of radical alternatives …

The six largest international accounting firms in the world offer a variety of business services ranging from the …

Seeks to define the scope of marketing asset accounting comparing this with current marketing/accountant structures and … one's importance in the market asset accounting field.  …

Concerns itself with competitive position accounting measurement, stating that it is a much more complex task, however … accounting system. Adds that market share provides a link between accounting performance of the single period for which the share … is measured and the performance of future periods. Sums up by showing within this article that accounting representation …

an investment outlay rather than current expenses. Stresses, herein, that the concern for accounting is with marketing …

Discusses the analysis that financial ratios have won lots of attention in the accounting and financial literature … that accounting ratios are affected by the firm's marketing management philosophy. Validates results obtained for the … ratios supposedly being affected by the firm's consumer service policy and uses other accounting figures, e.g. cash …

Considers the challenges and opportunities faced by the trainers of support staff in a major accounting and management …