a two-step procedure, we find a positive impact of advertising volumes on test scores. The main advantage of our study …

advertising technology. Introducing more accurate ad targeting intensifies product market competition as advertisers compete to … Retention: Targeted Advertising and the Provision of Media Content" …

the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …