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Gurău, Călin
58
Dana, Leo Paul
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Ranchhod, Ashok
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Algesheimer, René
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Benkraiem, Ramzi
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Ayadi, Nawel
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Chiambaretto, Paul
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International journal of entrepreneurship and small business
9
International journal of business and globalisation : IJBG
4
Technological forecasting & social change : an international journal
4
The marketing review
4
Journal of Communication Management
3
Journal of Consumer Marketing
3
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2
International journal of entrepreneurial venturing
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Small business economics : an entrepreneurship journal
2
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Cases on managing e-services
1
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
1
European Management Review
1
Group & organization management : an international journal
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on business social networking ; Vol. 2
1
Handbook of research on enterprise systems
1
Industry 4.0 : entrepreneurship and structural change in the new digital landscape
1
Information resources management ; Vol. 1
1
International Journal of Emerging Markets
1
International Marketing Review
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Journal of Asia Pacific business
1
Journal of Enterprising Communities: People and Places in the Global Economy
1
Journal of communication management : an international journal
1
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1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
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Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Qualitative Market Research: An International Journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
36
Other ZBW resources
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OLC EcoSci
9
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1
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Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
2
An exploratory analysis of the strategic marketing choices implemented by the UK biopharmaceutical SMEs
Gurău, Călin
- In:
International journal of entrepreneurship and small business
6
(
2008
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003743270
Saved in:
3
Self-service systems : quality dimensions and users' profiles
Gurău, Călin
- In:
Cases on managing e-services
,
(pp. 48-59)
.
2009
Persistent link: https://www.econbiz.de/10003769489
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4
Rural entrepreneurship in post-communist Romania
Gurău, Călin
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
2
,
pp. 158-172
Persistent link: https://www.econbiz.de/10003836398
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5
Marketing flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
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6
The mobile services market : an exploratory analysis of mobile phone usage by French consumers
Gurău, Călin
- In:
Handbook of research in mobile business : technical, …
,
(pp. 260-268)
.
2009
Persistent link: https://www.econbiz.de/10003940522
Saved in:
7
From information management to knowledge management
Gurău, Călin
-
2010
Persistent link: https://www.econbiz.de/10003977323
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8
Porter's generic strategies : a re-interpretation from a relationship marketing perspective
Gurău, Călin
- In:
The marketing review
7
(
2007
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003621578
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9
Entrepreneurial strategies of small Romanian-Italian joint ventures
Gurău, Călin
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10003816259
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10
A life-stage analysis of consumer loyalty profile : comparing Generation X and Millennial consumers
Gurău, Călin
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10009541763
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