Section I. Mobile Commerce Systems and Handheld Devices -- 1. Fundamentals of Mobile Commerce Systems -- 2. Mobile Commerce Applications -- 3. Mobile Handheld Devices -- 4. Essential Mobile-Commerce Technology --

Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...

The present article aims to advance a comparative analysis among three countries - India, Romania and the United States - placing mobile devices, internet infrastructure and m-commerce at the core of the investigation. The scope of the study simultaneously covers the landscape and dynamics of...

This book provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common...

"This book explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. It identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge...