Bekanntheitsgrad zu erhöhen. Aufgrund ihres erkennbar positiven Einflusses auf den wirtschaftlichen Erfolg gelten Online-Marketing …-Kooperationen als gutes Marketing-Instrument. Aus wissenschaftlicher Sicht stellt sich die Frage, wie solche Kooperationen genau … wissenschaftlicher Theorien entwickelt Heike Jochims ein theoretisches Erklärungsmodell für den Erfolg von Online-Marketing …

media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why … social media marketing efforts …

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …

clarity of Martin's prose and the breadth of his vision."--Publishers Weekly"Marketing is ever-changing and The Third Screen … mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"--Jeffrey Hayzlett, best … edition, Chuck Martin updates his essential marketing handbook for a rapidly evolving mobile marketplace. With more than one …