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The effectiveness of a buzz marketing approach compared to traditional advertising : an exploration

Notarantonio, Elaine M.; Quigley, Charles J. - In: Journal of promotion management : JPM 15 (2009) 4, pp. 455-464

Persistent link: https://www.econbiz.de/10003928840

A cross-cultural comparison of United States and Austrian fashion consumers

Quigley, Charles J.; Notarantonio, Elaine M. - In: Journal of euromarketing 18 (2009) 4, pp. 233-244

Persistent link: https://www.econbiz.de/10003945473

Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach

Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720

Persistent link: https://www.econbiz.de/10011433639

Thundermist health center : extending pharmaceutical services to underserved patients

Quigley, Charles J.; Bingham, Frank G. - In: Journal of business case studies 5 (2009) 2, pp. 5-16

Persistent link: https://www.econbiz.de/10003825922

Maintaining relationships with supply chain partners : a case study

Quigley, Charles J.; Bingham, Frank G. - In: Journal of business case studies 6 (2010) 1, pp. 49-57

Persistent link: https://www.econbiz.de/10003953469

A cross-national investigation of student intentions to pursue a sales career

Karakaya, Fahri; Quigley, Charles J.; Bingham, Frank - In: Journal of marketing education : JME 33 (2011) 1, pp. 18-27

Persistent link: https://www.econbiz.de/10009007982

Business students' perception of sales careers : differences between students in Switzerland, Turkey, and the United States

Karakaya, Fahri; Quigley, Charles J.; Bingham, Frank; … - In: Journal of education for business 89 (2014) 1, pp. 13-19

Persistent link: https://www.econbiz.de/10010403559

The Impact Discounts and the Price-Quality Effect Have on the Choice of an Institution of Higher Education

Quigley, Charles J.; Bingham, Frank G.; Notarantonio, … - In: Journal of Marketing for Higher Education 9 (1998) 2, pp. 1-17

<title>ABSTRACT</title> This article reports on the results of a study of the price-quality relationship as it impacts consumer's institution of higher education selection decisions. This study also investigates the effect that financial discounts in the form of financial aid have on the decision to attend an...

Persistent link: https://www.econbiz.de/10010972947

An investigation of the giving behavior of loyal, lapsed, and non-givers to a religious organization

Notarantonio, Elaine M.; Quigley, Charles J. - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 297-310

Persistent link: https://www.econbiz.de/10009882305

Extending technology for market disruption : a case study

Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313

Persistent link: https://www.econbiz.de/10009788441