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Die handels- und konkurrentenbezogenen Marketingstrategien mittelständischer Nahrungsmittelhersteller : unter Berücksichtigung der branchenspezifischen Marktstrukturen und Marktwir...

Müller, Walter - 1986

Persistent link: https://www.econbiz.de/10009701341

Orthorexia nervosa : can healthy eating food trends impact food companies marketing strategies?

Duarte, Paulo; Silva, Susana C.; Pisco, Ana Margarida Sintra - In: Journal of food products marketing : innovations in … 25 (2019) 7, pp. 754-770

Persistent link: https://www.econbiz.de/10012243635

Is the economic crisis changing marketing strategies? : evidence from the food industry

Calvo-Porral, Cristina; Leighton Stanton, John; Lévy … - In: Journal of global marketing 29 (2016) 1/5, pp. 29-39

Persistent link: https://www.econbiz.de/10011653869

Differences of small-scale farmers and the related short agri-food value chains : an empirical evidence from Hungary

Benedek, Zsófia; Fertő, Imre; Baráth, Lajos; Tóth, … - 2014

Recently, short food supply chains have been thoroughly studied in some countries; however, data are sparse from others. In Hungary, the local food movement has been developing very fast and an outburst in the number of farmers markets has happened, due to the changes of the legal environment....