We study the effect of market structure on a personal computer manufacturer’s decision to adopt new technology. This industry is unusual because there exist two horizontally segmented retail markets with different degrees of competition: the IBM-compatible (or PC) platform and the Apple...

We study the effect of market structure on a personal computer manufacturer's decision to adopt new technology. This industry is unusual because there exist two horizontally segmented retail markets with different degrees of competition: the IBM-compatible (or PC) platform and the Apple...

This timely book presents a remarkable collection of chapters that provides readers with a coherent framework for understanding the factors driving industry competitiveness in contemporary conditions of economic digitalization and the ongoing transition to industry 4.0. Presenting contributions...