Donio', Jean; Massari, Paola; Passiante, Giuseppina - In: Journal of Consumer Marketing 23 (2006) 7, pp. 445-457
Purpose – The purpose of this paper is to explore the links between customer loyalty attitude, customer loyalty behaviours (measured by customer purchase behaviours) and profitability. The aim is to define a conceptual framework within which to analyse the relationships between attitudes,...