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The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, Frank E. - In: Digital advertising : theory and research, (pp. 431-434). 2017
Persistent link: https://www.econbiz.de/10011646131
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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.; Schmierbach, Mike - In: Journal of promotion management : JPM 18 (2012) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
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Effects of Multiplayer Videogame Contexts on Individuals Recall of In-Game Advertisements
Dardis, Frank E.; Schmierbach, Mike - In: Journal of promotion management : JPM 18 (2012) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10009832789