pt. 1. Introduction -- pt. 2. Health communication and web media -- pt. 3. Health communication and mobile media -- pt. 4. Health communication and communication systems -- pt. 5. Health communication and media ethics.

This paper discusses how the American public accounts for the concerns that they have about genetic research and the benefits that they foresee. We develop a general framework for discussing public claims about genetic technology based on Stephen Toulmin's model of warrants in argumentation....