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Recent research has focused on factorsinfluencing the success of business endeavors in the international market;however, few of these studies have considered the role of domestic businessoperations and knowledge accumulation upon internationalization.Further,the length of duration of domestic...
Persistent link: https://www.econbiz.de/10014201732
Investigates managers’ perceptions of service quality in the international market. Eight propositions are developed using the relationship approach in industrial marketing and the internationalization process model. A structural LISREL‐based model is developed on the basis of a sample of 196...
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Purpose – The purpose of this study is to examine the relationship between foreign market entry modes and hard‐ and soft‐service firms. The paper investigated which foreign market entry modes service firms opt for, and if this is influenced by systematic differences between types of...
Persistent link: https://www.econbiz.de/10014827350
Previous studies of the internationalisation process of firms have focused on the internationalisation of manufacturing firms. This article analyses the internationalisation of technical consultansy firms, a service industry. On the basis of two Swedish case studies the article concludes that...
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The purpose of this chapter is to contribute to research in the field of international entrepreneurship by complementing existing levels of analysis with a network perspective that captures how the pursuit of international opportunities at the foreign market level unfolds through processes...
Persistent link: https://www.econbiz.de/10015379222