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It would be useful for IS researchers to know the major methodological methods used in IS filed and the trends MIS is experiencing in this regard. For this reason, we have conducted a meta-research on three leading IS journals over a period of 15 years in an attempt to provide the MIS field with...
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Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders...
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This study aims to investigate and improve the understanding of customer repurchase behaviour in the Unified Theory of Acceptance and Use of Technology (UTAUT2) model that the influence mobile services repurchase behaviour among the Australian customers. Underpinned by UTAUT2, marketing mix...
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Companies increasingly recognise customer loyalty as one of the most important measures for the business of an organisation, and informed knowledge of factors underpinning customer loyalty may help managers build customer retention strategies. Telecommunication ombudsman reports demonstrate that...
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