Yeh, Ching-Hsuan; Wang, Yi-Shun; Lin, Shin-Jeng; Tseng, … - In: Online Information Review 42 (2018) 6, pp. 923-939
Purpose: Considering that users’ information privacy concerns may affect the development of e-commerce, the purpose of this paper is to explore what drives internet users’ willingness to provide personal information; further, the paper examines how extrinsic rewards moderate the...