heterogeneities in consumer preferences for the Country-of-Origin (COO) of U.S. beef products. The main findings include that … consumers in Asian countries (Korea and Japan) are willing to pay least for the COO of U.S. beef products compared with North … American countries, and that the BSE incidence in the U.S. substantially damaged consumer preferences for the COO of U.S. beef …

Aged-beef has historically been available in high-end establishments, but investigation into consumer preferences for …) for aged-beef under two methods dry-aging and wet-aging, were studied in a representative sample of n = 1,275 US residents … alongside USDA quality grades. In general, US residents are not knowledgeable regarding aged-beef but have a positive direct …