In the current time of data blast and media impact, promotions assume a significant part in changing insight or considering buyer. Celebrities have been utilized for a wide assortment of cosmetics brands. There is restricted investigation on buyer impression of celebrity versus non-celebrity for...

Credit default swaps (CDS) provide the buyer with insurance against certain types of credit events by entitling him to exchange any of the bonds permitted as deliverable against their par value. Unlike bonds, whose risk spreads are assumed to be the product of default risk and loss rate, CDS are...

Probability of default (PD) measures have been widely used in estimating potential losses of, and contagion among, large financial institutions. In a period of financial stress however, the existing methods to compute PDs and generate loss estimates that may vary significantly. This paper...