Fälle & Fakten - der Status quo -- China als Brennpunkt -- Die Folgen des Counterfeiting -- Kulturelle und politische Hintergründe des Counterfeiting -- Die Reaktion des Westens -- Chinas Kampf gegen Fälscher -- Anti-Counterfeiting als System -- Analyse der Situation -- Ziele und Strategien...

1 Introduction -- 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review -- 3 Research methodology -- 4 Figures and trends in the academic research on counterfeiting and piracy -- 5 Content analysis and categorization: towards a systematization of the...

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...