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We consider a product and a media market and show how a change in the business model employed by the media platforms affects consumers, producers (or advertisers), and price negotiations for advertisements. On both markets, two firms differentiated á la Hotelling compete for consumers. On the...
Persistent link: https://www.econbiz.de/10011527912
This paper analyses the interdependency between the market formusic recordings and concert tickets, assuming that there are positiveindirect network eects both from the record market to ticket sales forlive performances and vice versa. Using a model with two interrelatedSalop circles we show...
Persistent link: https://www.econbiz.de/10005870832
This paper analyses the interdependency between the market for music recordings and concert tickets, assuming that there are positive indirect network effects both from the record market to ticket sales for live performances and vice versa. Using a model with two interrelated Salop circles we...
Persistent link: https://www.econbiz.de/10003894812
This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...
Persistent link: https://www.econbiz.de/10003894821
This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...
Persistent link: https://www.econbiz.de/10008666980
This paper explores the effects that collusion can have in newspaper markets where firms compete for advertising as well as for readership. We compare three modes of competition: i) competition in the advertising and the reader market, ii) semi-collusion over advertising (with competition in the...
Persistent link: https://www.econbiz.de/10008736212
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This paper studies the impact of software piracy in a two-sidedmarket setting. Software platforms attract developers and users to maximize their profits. The equilibrium price structure is affected by piracy: license fees to developers are higher with more software protection but the impact on...
Persistent link: https://www.econbiz.de/10009710033