Yolal, Medet; Woo, Eunju; Cetinel, Fatmagul; Uysal, Muzaffer - In: International Journal of Event and Festival Management 3 (2012) 1, pp. 66-80
Purpose – The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different festival products (symphony, rock, world music, dance,...