Mouritsen, Jan; Ernst, Jesper; Jørgensen, Aksel Møller - In: Scandinavian Journal of Management 16 (2000) 2, pp. 167-187
This paper analyses the role of the 'green' standard BS 7750 in 11 Danish firms and discusses why firms seek certification according to this standard, which is voluntary. In addition to possible greening effects, the paper identifies four other types of effects that are more orientated towards...