As Australia embarks on the new millennium, marketers must understand the basis of consumer choice, both domestically and internationally. Generally, brands are becoming globalised (Boze and Patton, 1995), but the wine industry provides an interesting example of global branding in the context of...

The purpose of the study was to evaluate the Domain Specific Innovativeness scale (DSI) for “known‐groups validity.” Data came from two groups of student volunteers: 48 students registered for a specialty class in wine in the Hospitality Administration department of a US public university...

Wine marketers realise that to increase the overall size of the wine consuming population they must make wine more approachable and easier to understand. As it now stands, many consumers lack confidence in their ability to select a wine for either their own consumption or to share with others....

Purpose – A model of the relationships between individuals' perceptions of internet use and internet usage behaviors is presented and tested. The purpose of this paper is to propose that a lack of perceived responsiveness to on‐line communication is positively related to individuals' general...

Purpose – The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes...

Purpose – The purpose of this paper is to explore the influence of demographic factors (age, gender, education, income) on consumer attitudes and their intentions to use radio frequency identification (RFID) in the hotel industry. Design/methodology/approach – Quantitative research...

Purpose – The purpose of this paper is to examine the demand curve for information on tourism destinations and accommodation. The current study compares the demand curves for this information to trends described by Chris Anderson as the “long tail”. Design/methodology/approach – The...

Purpose – The purpose of this paper is to test if and how interactive thematic maps can encourage the formation of tourists' perceptual maps of attractions in a destination. Design/methodology/approach – Data were derived from 365 online trip planners generated by users of the Amish Country...

Purpose – The purpose of this paper is to analyze whether offering free Wi‐Fi improves hotels' online ratings, which are considered a measure of customer satisfaction. Design/methodology/approach – Empirical research was conducted using the salient features of downloaded reviews (e.g....

Purpose – The virtual world environment presents new business opportunities for building destination images that allow customers to make an informed decision and initiate travel arrangements. The purpose of this study is to investigate the applicability of flow theory and the concept of...