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Consumer behavior
Mowen, John C. - 1987
Persistent link: https://www.econbiz.de/10000741059
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Consumer behavior
Mowen, John C. - 1990 - 2. ed., 3. print.
Persistent link: https://www.econbiz.de/10004127982
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Consumer behavior
Mowen, John C. - 1995 - 4. ed.
Persistent link: https://www.econbiz.de/10004308119
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Further Information on consumer perceptions of product recalls
Mowen, John C. - 1980
Persistent link: https://www.econbiz.de/10004648894
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Consumer behavior
Mowen, John C. - 1990 - 2nd ed.
Persistent link: https://www.econbiz.de/10013467334
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Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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Role stressors and retail performance : the role of perceived competitive climate
Arnold, Todd; Flaherty, Karen E.; Voss, Kevin E.; … - In: Journal of retailing 85 (2009) 2, pp. 194-205
Persistent link: https://www.econbiz.de/10003870659
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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268
Persistent link: https://www.econbiz.de/10003900750
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Replacement purchase decisions: on the effects of trade-ins, hedonic versus utilitarian usage goal, and tightwadism
Park, Sojin; Mowen, John C. - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 123-131
Persistent link: https://www.econbiz.de/10003485342
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Travelers and their traits: a hierarchical model approach
Scott, Kristin; Mowen, John C. - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 146-157
Persistent link: https://www.econbiz.de/10003485346