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Although previous research demonstrates the profitability of partial refund policies in a monopolysetting, there is a certain lack of ubiquity in practice about these refunds in competitive servicemarkets. This raises the question on how a partial refund policy may work and whether it is...
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The customization of a service often depends on the “performance” delivered by front-stage service employees. Drawing on the theory of dramaturgy and service marketing, we present a typology identifying four distinct and viable configurations for achieving different types of service...
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Service Design und stellt dessen Einsatzmöglichkeiten zur Gestaltung von innovativen Services und exzellenten … den Einsatz von Service Design zu innovativen Services und exzellenten Kundenerlebnisse zu gelangen.Mit Beiträgen vonRoger … innovative services and outstanding customer experiences can be planned and implemented using best practices from science …
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Management Summary -- 1. Einleitung: Durch exzellente Kundenerlebnisse und innovative Services zum Erfolg -- 2 …" „Design Doing" wird -- Management Summary -- 1. Die Potentiale von Design Thinking im Kundenservice -- 1.1 Design Thinking zur … Omnichannel -- 4.3 Vorausschauende Services -- 4.4 Realtime Feedback und Realtime Action -- 4.5 Persönlicher Service -- 4 …
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This paper explores the benefits of letting customers escape from pre-purchased service contracts by offering refunds for cancellations. We show that such a policy creates opportunities for multiple selling in a capacity-constrained service - i.e., collecting cancellation fees from advance...
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