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Understanding online event experience : the importance of communication, engagement and interaction

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Strategic behavior of e-commerce businesses in online industry of electronics from a customer perspective

Svobodová, Zuzana; Rajchlová, Jaroslava - In: Administrative Sciences : open access journal 10 (2020) 4/78, pp. 1-24

The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce...

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Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation

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Impact of electronic servicescape of online gaming on customer engagement

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Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games

Hung, Chia-Liang - In: Innovation: organization & management : IOM 21 (2019) 2, pp. 317-335

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Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth

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Framework for success of online brand management : a systematic literature review

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Online trust and the importance of interaction

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Online relationship marketing

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