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How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Tevi, Alexander; Koslow, Scott - In: Journal of advertising research 58 (2018) 1, pp. 111-128
Persistent link: https://www.econbiz.de/10011875525
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The creative search for an insight in account planning : an absorptive capacity approach
Parker, John; Ang, Lawrence; Koslow, Scott - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
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Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander; Koslow, Scott; Parker, John - In: Journal of advertising research 59 (2019) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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PAPERS - Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentially Lead to Increased Consumer Skepticism
Koslow, Scott - In: Journal of consumer affairs : official publication of … 34 (2000) 2, pp. 245-268
Persistent link: https://www.econbiz.de/10006184385
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Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective
Koslow, Scott; Shamdasani, Prem N.; Touchstone, Ellen E. - In: Journal of consumer research : JCR ; an … 20 (1994) 4, pp. 575-585
Persistent link: https://www.econbiz.de/10006684233
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TWO CRITICAL ISSUES: CREATIVITY AND GENDER - What Is Creative to Whom and Why? Perceptions in Advertising Agencies - Common advertising agency wisdom holds that creatives are diffe...
Koslow, Scott; Sasser, Sheila L.; Riordan, Edward A. - In: Journal of advertising research 43 (2003) 1, pp. 96-110
Persistent link: https://www.econbiz.de/10006505757
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Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sasser, Sheila; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-20
Persistent link: https://www.econbiz.de/10008167915
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-245
Persistent link: https://www.econbiz.de/10008420160
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Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
Sasser, Shelia L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10007874357