Hu, Jin-Li; Chiou, Yu-Hsiu; Hwang, Hong - In: Managerial and Decision Economics 25 (2004) 1, pp. 29-40
This research analyzes the non-cooperative and cooperative strategies with respect to manufacturer and retailer coupons. In a model with one manufacturer selling its product to one retailer, it is found that the retailer can achieve third-degree price discrimination equilibrium in retail markets...