Dadzie, Kofi Q.; Winston, Evelyn; Afriyie, Kofi - In: Management Decision 41 (2003) 3, pp. 233-240
This study examines the effects of normative social beliefs, customer satisfaction with service quality and demographic variables on the long‐term savings behavior of rural households some 15 years after the 1981 large‐scale promotion of the rural bank program in Ghana. The results show that...