Shaqrah, Amin A.; Noor, Talal H. - In: The international journal of management science and … (2017) 24, pp. 1-16
This paper intended to investigate a conceptual clarity model of integrating customer crowdsourcing, as well as the antecedents of customer participating in online crowdsourcing communities for best social CRM performance. The paper also explores four major potential factors associated with...