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Luxury brand marketing - the experience is everything!
Atwal, Glyn; Williams, Alistair - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
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Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo; Romani, Simona; Pace, Stefano; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
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Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George; Michaelidou, Nina; Li, Ching Hsing - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
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Can buy me love : how mating cues influence single men's interest in high-status consumer goods
Janssens, Kim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003854179
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First impressions : status signaling using brand prominence
Dréze, Xavier; Han, Young Jee; Nunes, Joseph C. - In: MSI reports : working paper series (2009) 2, pp. 19-39
Persistent link: https://www.econbiz.de/10003885332
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Potential niche markets for luxury fashion goods in China
Gao, Ling; Norton, Marjorie J. T.; Zhang, Zhiming; To, … - In: Journal of fashion marketing and management 13 (2009) 4, pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
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Contrefaçon et ostentation
Maître, Philippe; Perrino, Muriel - In: Revue d'économie industrielle 117 (2007) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10003480994
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Der Einfluss von Peer-Groups und sozialen Netzwerken auf den Konsum von Luxusgütern
Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid; … - 2007
Persistent link: https://www.econbiz.de/10003481881
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How face influences consumption : a comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10003436746