In this paper we focus on the definition of the importance of qualitative research in management and business consulting in particular. The qualitative research has to be systematically well planned and well executed.If it meets these conditions, qualitative research can be as powerful, in fact...

In the article we focus on the impact of corporate social responsibility of pharmaceutical companies on buyers of OTC drugs on social media websites. To determine whether consumer trust acted as a mediator between safety and information and virtual brand loyalty, we performed mediation analysis...

This paper presents the significance of the new and innovative economy to organizational development, adopting to the business environmental changes and managing. The concept is based on a theoretical view of the innovative new economy, knowledge management and the impact of Web "20" and social...

The aim of this paper is to investigate the importance of organisational evolution in ongoing transformation toward the innovative economy. Internationalisation, informatisation, innovativeness and global marketing, have all had a profound effect in shaping organisational behaviour and conduct....

The literature reveals that successful six sigma implementation is also related with proper six sigma project prioritisation and selection. The purpose of this paper is to identify what criteria are considered for identification and selection of six sigma projects in Slovenia and to compare...

The aim of this article is to investigate which critical success factors influence mergers and acquisitions. Although five hard success factors – a professional acquisition search and due diligence, a realistic assessment of added value potentials, the right mix of financial sources, a...

This paper aims to study occupational gender segregation in Slovenia as one of the indicators of social equity, which is one of the bottom lines of sustainable development, and to compare it to other EU countries. Females in Slovenia are still in an unfavourable position and the process towards...

The aim of this paper is to investigate the question of gender difference in the entrepreneurial orientation of managers in the post-transition economy of Slovenia. The concept of intervening variables as parts of the conative components of entrepreneurial orientation is introduced and gender...

Marketing specialists widely accept that brand loyalty, as core component of brand equity, can leverage several positive effects on brand commercial performance and on other dimensions of brand equity, loyalty being both an input and an output from this perspective. Starting from the supposition...

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and...