Discovering the preferences and the behaviour of consumers is a key challenge in marketing. Information about such topics can be gathered through surveys in which the respondents must assign a score to a number of items. In this article we suggest a strategy to analyze such data and achieve this...

The multivariate statistical approach is one of the most common techniques applied in livestock classification, where quantitative and qualitative variables are used throughout the statistical analysis to obtain farms descriptions. The aim of this study was to divide dairy farms on the bases of...