Preuße, Heinz Gert; Jakubowicz, Sibylle - Wirtschaftswissenschaftlichen Fakultät, … - 1998
The following essay deals with this kind of conflict as a possible consequence of the piggybacking strategy, presenting a theoretical part (chapter 2) followed by an empirical analysis (chapter 3). The latter is based on an opinion poll among German firms that have been asked to evaluate the...