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This paper reports findings from a recent empirical study conducted to explore sociological and technological factors that affect the use of enterprise 2.0 (E2.0) technologies for knowledge management (KM). To help organizations adopt and institutionalize effective KM strategies, this study aims...
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Social media analytics is a nascent and emerging discipline that can help organizations formulate and implement measurement techniques for deriving insights from social media interactions and for evaluating the success of their own social media initiatives. Ultimately, a successful social media...
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