How does an increased importance of services influence the time pattern of launching industrial services and integrated solutions in foreign markets? When examining this question, we explain the change by making reference to the concept of service-dominant logic that suggests a move from...

In our paper we challenge the common notion that small and medium sized enterprises (SMEs) have to adapt to the international business environment to be successful when acting in an international context. Although we believe in a need for certain adaption, we claim that the possibility that SME...