Five studies demonstrated that highly guilt-prone people may avoid forming interdependent partnerships with others whom they perceive to be more competent than themselves, as benefiting a partner less than the partner benefits one's self could trigger feelings of guilt. Highly guilt-prone people...

Buyers often strive to negotiate low prices for durable goods, such as vehicles, homes, appliances, or art. Psychologically-salient round number reference points (e.g., $10,000) influence these purchasing decisions. However, existing research does not capture how these round-number reference...