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The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining

Scott Morton, Fiona M.; Zettelmeyer, Florian - 2021

We argue in this paper that retailers can strategically position store brands in product space to strengthen their bargaining position when negotiating supply terms with manufacturers of national brands. Using a bargaining framework we model a retailer's decision whether to carry an additional...

Persistent link: https://www.econbiz.de/10013249684

Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work

Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018

Persistent link: https://www.econbiz.de/10013276091

Usage of private label brands among street vendors in Thailand

Jiaranai Chaiyakarn Zheng; Shannon, Randall - In: Advances in National Brand and Private Label Marketing …, (pp. 23-26). 2018

Persistent link: https://www.econbiz.de/10013276245

Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey

Martinelli, Elisa; De Canio, Francesca - In: Advances in National Brand and Private Label Marketing …, (pp. 37-45). 2018

Persistent link: https://www.econbiz.de/10013276247

Strategic supermarket pricing of private labels and manufacturer brands

Cleary, Rebecca; Chavas, Jean-Paul - In: Empirical economics : a quarterly journal of the … 62 (2022) 6, pp. 2921-2950

Persistent link: https://www.econbiz.de/10013197469

Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research

Keller, Kristopher Oliver; Dekimpe, Marnik G.; … - In: Journal of retailing 98 (2022) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10013207539

National brand's incentive to offer premium private labels

Choi, Seung-chan; Turut, Ozge - In: Advances in National Brand and Private Label Marketing …, (pp. 49-56). 2022

Persistent link: https://www.econbiz.de/10013281224

The profitability of store brand introductions by e-commerce platforms selling competing national brands

Karray, Salma - In: Advances in National Brand and Private Label Marketing …, (pp. 62-69). 2022

Persistent link: https://www.econbiz.de/10013281242

Private label vs leading national brand in the online grocery retail setting

Fornari, Edoardo; Negri, Francesca; Ghezzi, Alessandro … - In: Advances in National Brand and Private Label Marketing …, (pp. 74-81). 2022

Persistent link: https://www.econbiz.de/10013281250

The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013185374