The business-to-consumer (B2C) online commerce landscape is changing rapidly, supported by the technological innovation. However, its diffusion remains concentrated in developed and large economies and is creating a digital divide that excludes small and medium-sized enterprises and people with...

Existing literature has examined either the key drivers of global value chain (GVC) exports or the factors affecting e-commerce growth. Studies that investigate the impact of e-commerce, in particular business-to-consumer (B2C) e-commerce, on GVCs are largely missing. The growing prevalence of...