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Gillison, Stephanie T.; Beatty, Sharon E.; Reynolds, … - In: Journal of marketing theory and practice : JMTP 30 (2022) 4, pp. 421-439

Persistent link: https://www.econbiz.de/10013358799

Gift card types and willingness to spend more

Lim, SangGon; Ok, Chihyung - In: The journal of services marketing 36 (2022) 5, pp. 710-724

Persistent link: https://www.econbiz.de/10013407592

Spending the most on those who need it the least : gift givers buy more expensive gifts for affluent recipients

Reshadi, Farnoush; Givi, Julian - In: European journal of marketing 57 (2023) 2, pp. 479-504

Persistent link: https://www.econbiz.de/10013502586

Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery

Reshadi, Farnoush; Givi, Julian; Das, Gopal - In: Psychology & marketing 40 (2023) 5, pp. 970-978

Persistent link: https://www.econbiz.de/10014290873

Besonderheiten der Geschenksituation und ihre Auswirkungen auf das Konsumentenverhalten

Eichler, Hans-Volker - 1991

Persistent link: https://www.econbiz.de/10013392551

A social norms-based framework for understanding and predicting giver-recipient discrepancies in gift selection

Givi, Julian; Galak, Jeff - In: European journal of marketing 58 (2024) 4, pp. 1115-1140

Persistent link: https://www.econbiz.de/10015047356

Scroogenomics : why you shouldn't buy presents for the holidays

Waldfogel, Joel - 2009

Persistent link: https://www.econbiz.de/10013503327

Scroogenomics : Why You Shouldn't Buy Presents for the Holidays

Waldfogel, Joel - 2010

--of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we … receive--the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of … us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock …

Persistent link: https://www.econbiz.de/10014487803

How gift prices affect gratitude? : "right” gift-price effect"

Park, Jooyoung; Kim, Jungkeun - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 45-55

Persistent link: https://www.econbiz.de/10014631529

The case of wine : understanding Chinese gift-giving behavior

Paladino, Angela - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 335-361

Persistent link: https://www.econbiz.de/10011312164