Showing 51 - 60 of 119
This study presents the first analysis of the impact of NASCAR sponsorship announcements on the stock prices of sponsoring firms. The primary finding of the study-that NASCAR sponsorship announcements were accompanied by the largest increases in shareholder wealth ever recorded in the marketing...
Persistent link: https://www.econbiz.de/10009447965
Persistent link: https://www.econbiz.de/10000880471
Persistent link: https://www.econbiz.de/10000593484
Persistent link: https://www.econbiz.de/10000388646
Persistent link: https://www.econbiz.de/10000396858
Persistent link: https://www.econbiz.de/10000562936
Persistent link: https://www.econbiz.de/10003639117
Persistent link: https://www.econbiz.de/10003328993
Persistent link: https://www.econbiz.de/10003819979
Persistent link: https://www.econbiz.de/10003894382