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A history of schools of marketing thought
Shaw, Eric H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644148
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A history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Handbook of marketing, (pp. 39-65). 2006
Persistent link: https://www.econbiz.de/10003335035
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The early schools of marketing thought
Shaw, Eric H.; Jones, D. G. Brian; McLean, Paula A. - In: The SAGE handbook of marketing theory, (pp. 27-41). 2010
Persistent link: https://www.econbiz.de/10003923075
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The modern schools of marketing thought
Jones, D. G. Brian; Shaw, Eric H.; McLean, Paula A. - In: The SAGE handbook of marketing theory, (pp. 42-58). 2010
Persistent link: https://www.econbiz.de/10003923080
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A history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - 2008
Persistent link: https://www.econbiz.de/10003643768
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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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Biography and the history of marketing thought : Henry Charles Taylor and Edward David Jones
Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003643864
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Simon Litman (1873 - 1965) : pioneer marketing scholar
Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644057
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Theodore N. Beckman (1895 - 1973) : external manifestations of the man
Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644063