Recently, the leading position of telephone surveys as the major mode of data collection has been challenged. Telephone surveys suffer from a growing nonresponse, partly due to the general nonresponse trend for all surveys and partly due to changes in society and technology influencing...

Analyses the Indian publications output in marketing research during 1990-2018 on several parameters including contribution and citation impact of most productive countries, India's overall contribution, its growth pattern, citation impact, the share of international collaboration,...

This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016. The results suggest several developments in research focus and methodology; recent research has...

This chapter provides guidance about how to publish consumer research based on experiments in the top marketing journals. It stresses the importance of conveying a big picture idea, that is empirically supported, but that makes a fundamental theoretical advance. It describes three pathways to...