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Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 3, pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
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Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark (contributor) - 2013
Persistent link: https://www.econbiz.de/10009793496
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Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric - In: Journal of historical research in marketing 7 (2015) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408204
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Sales promotions
Ailawadi, Kusum L.; Gupta, Sunil - In: The history of marketing science, (pp. 463-497). 2014
Persistent link: https://www.econbiz.de/10010415796
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Sales force productivity models
Mantrala, Murali K. - In: The history of marketing science, (pp. 427-462). 2014
Persistent link: https://www.econbiz.de/10010415799
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Pricing
Winer, Russell S. - In: The history of marketing science, (pp. 397-426). 2014
Persistent link: https://www.econbiz.de/10010415800
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Organizational buying behavior
Lilien, Gary L. - In: The history of marketing science, (pp. 371-395). 2014
Persistent link: https://www.econbiz.de/10010415801