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Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian; Tadajewski, Mark - In: Marketing theory 11 (2011) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
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Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
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"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias; Ostergaard, Per - In: Marketing theory 13 (2013) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10009762730
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Consumer culture theory : the ironies of history ; editorial
Askegaard, Søren; Scott, Linda - In: Marketing theory 13 (2013) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10009762738
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Historical and philosophical overview
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242117
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Commentary : beyond critical marketing
Firat, A. Fuat - In: Expanding disciplinary space : on the potential of …, (pp. 193-196). 2013
Persistent link: https://www.econbiz.de/10010199645
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Marketing theory : breaking the siege of incrementalism ; commentary
Dholakia, Nikhilesh - In: Expanding disciplinary space : on the potential of …, (pp. 187-191). 2013
Persistent link: https://www.econbiz.de/10010199647
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Veblen and Darwin : tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios; Fitchett, James A. - In: Expanding disciplinary space : on the potential of …, (pp. 93-107). 2013
Persistent link: https://www.econbiz.de/10010199663
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Parallel universes and disciplinary space : the bifurcation of managerialism and social science in marketing studies
Hackley, Christopher E. - In: Expanding disciplinary space : on the potential of …, (pp. 9-25). 2013
Persistent link: https://www.econbiz.de/10010199672
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Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth - In: Journal of historical research in marketing 5 (2013) 3, pp. 334-350
Persistent link: https://www.econbiz.de/10009793484