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Mapping market mobility : psychographic profiles and media exposure
Darden, William R.
;
French, Warren A.
;
Howell, Roy D.
- In:
Journal of business research : JBR
7
(
1979
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10002046096
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32
Formative variables are unreal variables : why the formative MIMIC model is invalid
Cadogan, John W.
;
Lee, Nick
;
Chamberlain, Laura
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10009740014
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33
Marketing theory : philosophy of science, controversies in marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937595
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34
Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.
;
Preacher, Kristopher J.
;
Lee, Nick
; …
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451
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35
Questions about formative measurement
Wilcox, James B.
;
Howell, Roy D.
;
Breivik, Einar
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1219-1228
Persistent link: https://www.econbiz.de/10003784752
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36
Intraindustry marketing strategy effects on the analysis of firm performance
Frazier, Gary L.
;
Howell, Roy D.
- In:
Journal of business research : JBR
10
(
1982
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10003552680
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37
Perceived psychological distance, construal processes, and abstractness of entrepreneurial action
Chen, H. Shawna
;
Mitchell, Ronald K.
;
Brigham, Keith H.
; …
- In:
Journal of business venturing
33
(
2018
)
3
,
pp. 296-314
Persistent link: https://www.econbiz.de/10011855103
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38
The development of an objective wine knowledge scale : the item response theory approach
Velikova, Natalia
;
Howell, Roy D.
;
Dodd, Tim
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011381351
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39
The estimation of patronage models in the presence of interindividual heterogeneity and nongeneric attributes
Howell, Roy D.
;
Rogers, Jerry D.
- In:
Patronage behavior and retail management
,
(pp. 307-318)
.
1983
Persistent link: https://www.econbiz.de/10002970225
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