Purpose – While formulating strategy, managers may commit a series of small and unwitting mistakes the consequences of which accumulate and lead to a big business failure, the type that usually gets a lot of attention from press. These mistakes are akin to committing unforced errors in sport,...

Purpose – This study deals with the results of an investigation to recognize and prioritize key and critical success factors to achieve predetermined goals in strategic plans of SAIPA Press Co., producer of Automobile parts. Design/methodology/approach – In this study, Sirus and Moghaddam...

Purpose – The literature on large firms in developing countries proposes a link between types of capabilities and diversification pattern. It is argued that technological/organizational capabilities lead to related diversification, and by using contact/general capabilities firms (mostly in...

Purpose – This paper seeks to identify the related factors of strategic thinking and their assessment (determining the gap between “importance of the factors”, and “present situation of the factors”) in Benetton Co. branches located in Iran. Design/methodology/approach – The paper...

Purpose – The aim of this article is to introduce business wargaming as a tool for ex ante strategy evaluation. Reviewing criticism of other approaches, such as scenarios and computer‐based simulations, this article explores whether business wargaming is a suitable response to this...

Purpose – The study is prompted by the fact that most SMEs may not have the wherewithal or the willingness to devote time and resources to strategy formulation but are focused to reconsider this position by the pressures of globalization. Design/methodology/approach – Through a literature...

This paper explores the integration of corporate and marketing communication in tomorrow’s company, and discusses a model of the corporate communication system of managing. It defines the need for a total stakeholder perspective and to integrate communication activities around...

Purpose – The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue....

Purpose – Mission statements are fairly ubiquitous, particularly among large organizations. However, if they are to have a chance of achieving the desired positive outcomes, they must first be readable and comprehensible to the targeted stakeholders. The purpose of this paper is to investigate...