This study was aimed to examine the mediating effect of employee work engagement in the Job Autonomy-Organizational Citizenship Behavior (OCB) link. Drawing upon the Job Characteristics Theory (Hackman & Oldham, 1975) and the Social Exchange Theory (Blau, 1964), this study specifically examined...

Buying decisions are of utmost significance to the profitability of retail firms. The review of literature suggests that empirical analysis on retailers' decision making is lacking specifically with regards to the persuasion process. The studies reflect that there is a need for a model unique to...

Behavioral Finance is the study that links social and psychological concepts to investments. Studies have now shown that investment is not purely a rational decision but has roots in social sciences, such as sociology and psychology. Many paradoxes that have been unexplained by classical finance...

Objective – The modern retail experience is about more than buying products. It's about the feeling the customer gets from being in your store, the way it makes them feel, and how it addresses the person they want to be. In today’s business arena customers are prime assets for an...