This instructional case examines the relationship between a CPA and his client. The case is suitable for use with upper-level accounting majors (juniors or seniors) as many of these students are likely to enter public practice and therefore are likely to be exposed to some of the ethical...

While information systems outsourcing has been on the rise in recent years, empirical evidence about whether IS outsourcing is value creating for shareholders is limited. Little is known about what factors influence the relation between information systems outsourcing and firm value. This study...

<title>ABSTRACT</title> Much has been written regarding the downward trend of enrollments in business programs since the boom of the 1980s. While recruiting activities by universities are escalating, little research has addressed how these activities might be effecting enrollments. Through an extensive survey...

<title>ABSTRACT</title> In today's technically sophisticated, information-rich environment, consumers are bombarded with information. Consequently colleges and universities must develop ways to get the prospective student to give their promotional material more than a cursory glance. Pre-purchase service...

<title>ABSTRACT</title> Universities have belatedly recognized that they must consider their marketing strategies if they are to remain viable in the increasingly competitive market. In order to provide a logical framework through which to evaluate recruiting strategies, more needs to be known about the...