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Drucker on marketing: remember...
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Marketing theory
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Legends in marketing
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SAGE library in marketing
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Peter Drucker - der Mann, der das Management geprägt hat : Erinnerungen und Ausblick zum 100. Geburtstag
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Major theoretical debates and contemporary issues in marketing theory
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The development of marketing theory and its philosophical underpinnings
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Australasian marketing journal
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Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470307
Saved in:
2
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909940
Saved in:
3
Peter Drucker: the grandfather of modern marketing
Kotler, Philip
- In:
Peter F. Drucker's next management : new institutions, …
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003965068
Saved in:
4
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
- In:
Mainstreaming corporate responsibility
,
(pp. 364-381)
.
2009
Persistent link: https://www.econbiz.de/10003855388
Saved in:
5
Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Saved in:
6
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
7
Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
8
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
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9
A frustated quest for community
Donaldson, Thomas
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 44-46
Persistent link: https://www.econbiz.de/10003830102
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10
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
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