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The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo - In: Journal of advertising research 54 (2014) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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Diversity in advertising : broadening the scope of research directions
Williams, Jerome D. (contributor) - 2014 - First issued in paperback
Persistent link: https://www.econbiz.de/10010414491
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Gender and automobility : selling cars to American women after the Second World War
Walsh, Margaret - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10008935196
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Provocateur : images of women and minorities in advertising
Cortese, Anthony J. - 2016 - Fourth edition
Persistent link: https://www.econbiz.de/10011405539
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Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali; Ben Saad, Sihem; Abida, Fatma Choura - In: Utilizing gamification in servicescapes for improved …, (pp. 175-193). 2020
Persistent link: https://www.econbiz.de/10012231265
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Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn; Mabry-Flynn, Amanda - In: Journal of advertising research 56 (2016) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
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Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012004092